PEI & New Brunswick Nearly 40 years combined experience

Retirement, with a clearer path forward.

Personal financial guidance for the decisions that shape your next chapter, from retirement income and investments to insurance, tax and estate strategies.

Values led

Education first

Personal by design

A more human approach

Your life isn’t a product list.

Financial decisions become more complex as retirement gets closer. We bring the pieces together so you can see what matters, understand your options, and move forward with confidence.

Listen

We begin with your priorities, responsibilities, concerns and the life you want your money to support.

Align

We connect retirement income, investments, protection and estate considerations into one clear strategy.

Guide

We explain every recommendation, help implement the plan and stay beside you as life evolves.

The retirement transition

A strong plan should feel like clarity, not paperwork.

Whether retirement is five years away, arriving now, or already underway, we help turn accumulated savings into a thoughtful plan for income, tax, protection and legacy.

Talk through your next chapter
We bring nearly 40 years of combined experience.
We serve clients in PEI and New Brunswick.
We build a personal strategy around your life.

What we help you navigate

Advice organized around outcomes.

The products are tools. The real work is making sure every decision supports the future you are building.

Plan your next chapter

Retirement income planning, investments and coordinated strategies for RRSPs, RRIFs, TFSAs, FHSAs, RESPs, RDSPs and international pensions.

  • Retirement transitions
  • Investment planning
  • Tax aware income

Protect what matters

Life, critical illness, disability and personal health coverage designed around your family, income and responsibilities.

  • Income protection
  • Health coverage
  • Family security

Preserve your legacy

Estate, tax sheltering and charitable giving strategies to help transfer wealth with greater intention and fewer surprises.

  • Estate strategies
  • Tax efficiency
  • Charitable giving

Strengthen your business

Group benefits, business protection and planning support for owners who want to look after both their people and their future.

  • Group benefits
  • Business protection
  • Owner planning

Meet your advisors

Experience you can rely on. People you can talk to.

Jill and Daniel bring complementary expertise, a shared commitment to education, and a deeply personal approach to every client relationship.

Jill Shephard

Founder & Partner · Advisor & Investment Specialist

Jill Shephard, CHS

With more than 20 years in financial services, Jill helps clients connect retirement, investment, tax, estate and protection decisions into a plan that reflects what matters most.

Connect with Jill
Daniel Martens

Cofounder & Partner · Advisor & Investment Specialist

Daniel Martens

Daniel brings more than 16 years of experience and recognized expertise in RDSP planning, helping individuals, families and business owners make complex choices feel understandable.

Connect with Daniel

Tools for clearer decisions

Useful, practical, yours to explore.

Start learning before the first meeting with resources designed to make financial decisions easier to understand.

Before we meet

A good first conversation starts with questions.

Who does Golden Path Financial work with?+

We advise individuals, families, professionals and business owners, with particular depth in retirement transitions, disability planning, protection and estate strategies.

Do I need to have everything organized first?+

No. Bring the questions, documents and concerns you already have. Part of our role is helping you organize the information and identify what matters next.

Where can we meet?+

Golden Path Financial serves clients from offices in Stratford, PEI and Quispamsis, New Brunswick, with virtual meeting options available when appropriate.

Your next step

You don’t need every answer.
You need a clearer plan to put you on the right path forward.

Let’s talk about where you are, where you want to go and what you need to do to get there.

Book a conversation